ciao. it’s carolyne.
| Marketing Expert & Mentor |
I am a German native with an international background who spent multiple years living abroad in New York, London, Barcelona and now Paris. After graduating from Imperial College Business School in 2013 with a MSc in Strategic Marketing, I gained first Marketing experience at TOM FORD & MAC Cosmetics. In 2014, I have kick-started my career at the world leader in beauty: L’ORÉAL. Ever since, I have established myself as a passionate marketeer with a 24/7 innovative mindset and a track record of more than 8 years in B2C/B2B Marketing, Digital Marketing and Sales, having worked for some of the world’s most renowned beauty brands such as Lancôme, Giorgio Armani, Mugler, Valentino & Prada.
oatmilk cappucino in the AM & hummus in the PM
my expertise:
strategy.
How to develop 360° disruptive & immersive omni-channel marketing campaigns with 100% consumer-centricity whilst building a strong and unique brand identity.
digital marketing.
How to provide next level & personalized digital marketing experiences that maximize sales growth by focusing on consumer-insight-driven content, Social Media Marketing, CRM, SEO/SEA and artificial intelligence & augmented reality technologies.
sales.
How to create successful client partnerships, as well as developing sustainable sales results by installing omni-channel sell-out driven brand activation initiatives.
